Water Director
Moen launched a new positioning statement: To be a hero for water.
We created the Water Director.
The recruitment campaign started with a New York Times back page ad and spread via LinkedIn and other social channels.
100’s of submissions.
One double major from MIT selected.
”Nina Kshetry is an environmental engineer who holds bachelor’s and master’s degrees from MIT. Her expertise is in water and wastewater management, intelligent water systems, and clean energy.”
This announcement coincided with the launch of the Moen Water Census, a socially led Q&A, which helped change people’s perception about the impact water has on our daily lives.