AutoZone:
It’s Called The Zone.

Everyone has their “zone.” That sweet spot where everything’s clicking. But AutoZone’s old tagline, “Get in the Zone,” had lost it’s meaning. With little to no advertising in over a decade, “Get in the Zone” for many just meant … shop at AutoZone. So, we repositioned the brand for a new generation of gearheads and DIYers. We pitched, we won, and we delivered a fully integrated rebranding campaign that brought new energy to AutoZone’s identity. It’s no longer just a place to shop, it’s a destination where you get the right parts and the right help, no matter where you are in your car journey and helps you get back into your “zone.”