The Story Craft Tells

Five luxury brands. One market. It’s crowded, competitive, and a little chaotic. The smaller brands under Fortune Brands’ Water Innovations group (Riobel, Perrin & Rowe, Shaws, Victoria + Albert, and ROHL) were all fighting for space and share of voice. So, we did what any smart brand would do: we partnered them under one roof and combined marketing dollars.

Introducing “The House of Rohl.” By bringing these brands together, we created a unified force that celebrated the craftsmanship and heritage behind each one.

With a limited budget, we leveraged our talented in-house production team to capture the beauty, quality and rich stories of these well crafted brands. Every image, every video, and every piece of social content was produced internally. We launched The House of Rohl digitally, using a unique media strategy, and retargeted potential customers to create the illusion of omnipresence across touchpoints. The result? A brand that felt everywhere for those with discerning tastes.

In 2018, The House of Rohl opened its first flagship studio at Chicago’s Merchandise Mart. The 1,800 square foot space became the physical embodiment of everything we’d been talking about: luxury, craftsmanship, and innovation. The campaign did more than break through. It redefined the market, bringing five brands under one and giving them all the recognition they deserved.