Angostura: It Changes Everything
We helped Angostura redefine the moment a cocktail comes to life. Just a few drops transform a simple mix into something unforgettable, turning ordinary drinks into experiences. Our campaign, “It Changes Everything,” celebrated that magic, showing how Angostura elevates both the drink and the moment. Using our in‑house content studio, we produced fast, flexible social creative and rolled out a series of activations that brought this legendary brand to life for bartenders, enthusiasts, and new audiences alike.
Angostura Cocoa Bitters
Following the successful launch of the new brand campaign, Angostura introduced a new flavor to its bitters portfolio: cocoa. Rooted in the richness of Trinidad and Tobago’s Trinitario cocoa, the product called for a design that honored both its local heritage and indulgent flavor profile. Partnering with our Head of Design, we drew inspiration from the land and the deep purples found in the cocoa pod’s natural form.
